4 Ways to Prepare for the TPT Back-to-School Sale

Summer might still be in full swing, but the back-to-school season will be here before you know it. And with it comes one of the biggest events of the year for TPT sellers: the back-to-school sale.

If you’re looking to make the most of it, now’s the time to get your store ready. Below, you’ll find four simple but powerful ways to set yourself up for success and make this sale your best one yet.

#1 - Post Your Resources Now

The sooner your resources are live, the better. The back-to-school sale is one of the biggest earning opportunities of the year, so you don’t want to be stuck polishing drafts when buyers are shopping.

Take some time to finish up those resources that are sitting in your drafts. Update your covers if needed, give your product descriptions one last look, and hit “publish.” Whether it’s an activity you’ve been meaning to post or a bundle you’ve been holding onto, the key is to get it out there.

Simply put: you can't sell what isn't there! 

#2 - Create Previews That Sell

Your preview is one of the most important parts of your listing. In fact, TPT data shows that products with clear, helpful previews are much more likely to convert.

A good preview doesn’t just show what’s inside, it helps buyers imagine how your resource will make their lives easier. Include images of your product, highlight key features, and give teachers a clear idea of exactly what they’re getting. The goal is to answer the questions they might have before they even ask them.

The clearer your preview, the more confident buyers will feel clicking that “add to cart” button.

#3 - Upsell & Cross-sell with Related Resources

Once a buyer is excited about one of your resources, why not help them find more that fit their needs? Adding links to related products in your descriptions and in the product file is an easy way to increase your sales.

For example, if you’re listing a singular Algebra activity, link to your Algebra bundle that the resource is in (upsell) or other complementary resources (cross sell). Teachers are busy! They’ll appreciate the convenience of seeing everything they need in one place. And when you make it easy for them, they’re much more likely to grab a few extra items from your store.

#4 - Optimize Your Featured Resources

Your featured resources are the first thing buyers see when they land on your store page, think of them as your storefront display.

In the weeks leading up to the sale, feature products that are in high demand for the start of the school year: back-to-school bundles, icebreakers, review resources, and classroom setup materials. Include a mix of price points (and even a freebie!) so that there’s something for everyone.

And don’t stop there! Plan to refresh your featured resources throughout the the year so you’re always showcasing what’s most relevant to buyers.

By posting your resources early, creating strong previews, cross-selling strategically, and featuring the right products, you’ll be in great shape for the TPT back-to-school sale.

Here’s to more visibility, more sales, and a smooth start to the season!